We offer to our partners the full range of services for their products and portfolios introduction on the Romanian market.

PRODUCT REGISTRATION AND REGULATORY AFFAIRS

The Regulatory Affairs and Product Registration includes:

  • Preparation, translation and modifications for the patient information leaflet (PIL), the Summary of Product Characteristics (SPC) as well as mock-ups in conformity with the requirements of the local authorities
  • Obtaining, transfer and renewal of marketing authorizations (MA)
  • Regulatory affairs consulting
  • Local pharmaco-vigilance services
  • Registration for clinical studies
  • Relation with the authorities (Ministry of Health, various agencies) re: VAT, claw back and other taxes.

MARKETING AND SALES ACTIVITIES

MARKETING
  • Complex market analyzes with focus on main competitors, patients profiles, opportunities
  • Development of marketing strategies for current product portfolios and new product launches
  • Implementation and evaluation of the marketing strategy
  • Brand strategy and development: name, packaging, positioning, strategic plan for 1-3 years
  • Development of promotional materials for pharmacies
  • Integrated promotional and media campaigns (TV, online, press, radio, events)
  • Participation to medical events
SALES
  • Implementation of marketing and sales strategies through distributors sales team focused on pharmacy sales
  • Medical promotion to GPs and specialists in main therapeutically areas (cardiology, oncology, hematology) through own medical promotion team
  • Training for distributors ‘sales teams
  • Special promotions to incentivize the sales teams